Sales : c. € 20m
Employees : c. 80
MBO on Chullanka, distribution brand specialized in outdoor & mountain
Created in 2007 within the Décathlon group, Chullanka is a retailer specialized in the distribution of equipment and accessories dedicated to the practice of mountain and outdoor sports. Number two in France on this field, the brand Chullanka has four shops (Antibes, Metz, Toulouse and Bordeaux) and an e-shop. Its turnover is approximately € 20m. As a multi-specialist, Chullanka covers almost all outdoor products (ski, alpinism, hiking, cycle…) and distribute most of the major international brands.
Compagnie d’Anjou has invested with Notus Technologies (Geoffroy Roux de Bézieux) in the acquisition of the company from the Décathlon group, in order to accelerate its development in a mutli-canal strategy, combining the opening of new points of sale and the launching in parallel an e-commerce activity.