Capital increase of Pricing Assistant
Created in 2013 by Sylvain Zimmer and Martin de Charette, Pricing Assistant is a start-up specialized in BtoB pricing survey on internet. Pricing Assistant works for e-commerce websites, major brands, and brick & mortar retailers. It allows them to obtain in real time and in an entirely automatized way the prices posted by their competitors on the internet, for a given products portfolio. The tools developed by Pricing Assistant can also trigger automated alerts (inter alia in case of significant moves in the prices under survey) . Finally Pricing Assistant software can help improve the performances Marketing campaign (Google adwords).
Compagnie d’Anjou invested through a capital increase of the company, and owns a minority participation along side the founders and Partech Ventures.